Rise in price in the scenic spot and have every year
Close to " 11 " In golden week, a plurality of tickets such as Sichuan, Guizhou, Tianjin, Yunnan, Anhui rise in price one after another, some of amount of the increase is even up to 70%. This has raised the price on a large scale for the first time in the domestic scenic spot from the beginning of this year, it was departments such as a national development and reform committee,etc. that released" the limit rose to make " last year too Agitation of rising of another wheel after the specified date in price.
In recent years, have one unique odd phenomenon become convention: Every golden week will come, the regional scenery tour scenic spot will begin to rise in price soon. Year in and year out, there is no exception this year. I think, correlated with " forced quotation make " in country Control get off,is it regional scenic spot " suppress " already "for a long time " ,Once " opportunity " Ripe, raise the price by a wide margin at the time of coming National Day golden week, probably have nothing to wonder too.
"Present ticket price and resident of beauty spot of our country have unbecoming income. A lot of foreign scenic spots are free, even it was originally very low to charge. " The legacy director of research center Xie NingGao in the world of Peking University introduces while accepting a reporter, a common annual ticket of national national park of U.S.A. is 50 dollars, ticket price of beauty spot of South Korea is generally between 7 yuan and 20 yuan, Italy's most expensive beauty spot ticket price is fewer than 1% of per capita monthly income of theirs too.
Look, the others' national income is higher than we, but how cheap the admission of scenic spot is, not like our country, dozens of yuan easily, even more than one hundred yuan, as soon as ordinary people see ticket price, ordinary people hang back. Some places, can only go once all one's life, it is loved by people that that ticket is costly.
In fact, as a kind of public product, the rising to rise again of ticket price in the scenic spot, especially this kind before every golden week " Loot a burning house " The behavior, let consumers' pressure be increased severely, will evoke the public psychology repugnantly too, will extend to his consumer behavior's having gradually. The masses' consumption reason is improved day by day now, every behavior which ignore the consumption rights and interests, will inevitablely initiate a certain consumption of marketability resist, what thing of sensationalism is this.
Raise the price about the ticket, the administrators of scenic spot lead the cost and promote the card one after another, " crying out about the grievances" constantly ,The implication is that it is unable to keep running not to rise in price at all. As to this, the public does not think so - --Why rise in price before this to live too?
The public thinks, " the sheep head of the cost is hung " obviously in this Sell " meat of dog of the interests " . The query of the society is not without rhyme or reason, rising with the wind in price, " loot a burning house " before golden week ---See these adhere to a great deal oves raising the price in the scenic spot ticket above the behavior " The characteristic " ,The undisguised interests motive has been already abundantly clear.
In fact, it is market economy era now, as the economic unit, want to make money in reason too in the scenic spot. The problem is, until nowadays, still get used to coming to increase incomes only by raising the ticket price in the scenic spot of China, there are not other by products that can increase the means of creating income, this can't but be grief of a whole trade.
Because the source of revenue mainly depends on the ticket, the cost is slightly raised, the scenic spot will be extremely anxious to raise the price soon. Also just because of this, in order to make profit, except rising the ticket, the scenic spot administrator's other " tricks " either Available.
In my view, this ignores the public's experiencing and pressure of social consumption in the scenic spot, quite rise an important factor of the ticket price repeatedly.
A word: The ticket of scenic spot is rising constantly, this kind of utility nearsightedness, that was overdrawed is not merely consumption potentiality, it is the development potentiality of the whole trade even more, are worth watching out for and alarming.
We can say, only by raising the ticket to make money, there are no great prospects forever in the scenic spot. Americans' Disney the reason why very " The ox " ,Because it has streamlined industry chains such as booking office, souvenir, TV, intellectual property right,etc.. If survive only by selling the ticket, I'm afraid that does not spread all over Disneyland from all parts of the world as today. It is run sustainable no matter from oneself or from the development of health of the whole tourist industry, can't rise to make money in price only by the ticket in the scenic spot, but should seek the larger income in expanding, travel consumer goods are produced to serving etc..
Scenic spot administrators of China, except rise in price, should study some anything else?
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