Friday, June 15, 2012

The competition of moon cake begins The Western-style moon cake strives for the favour on the Mid-autumn Festival with foie gras of coffee

The competition of moon cake begins The Western-style moon cake strives for the favour on the Mid-autumn Festival with foie gras of coffee
Though the distance has one month on the Mid-autumn Festival, " competition of moon cake " Already in full preparation. Recently, the reporter visits the market of moon cake in the island city to find, it is " fresh, healthy " to hit this year The the signboard one " The Western-style moon cake " Become the trend gradually, its unique and novel taste, design of fashion are particularly outstanding, have the tendency to strive for mastery with the traditional moon cake big.
The Western-style moon cake strives for the favour on the Mid-autumn Festival
Reporter investigation find imperial family, smile at flower bud, yuans of grandfather, kind world much famous the intersection of Western-style pastry and shop put out Western-style moon cake. Not merely material of filling of these Western-style moon cakes adopts raw materials of Western-style pastry such as French foie gras, Hokkaido milk, cheese cheese, red wine, rose, chocolate, and on the leather material of the moon cake, a lot of moon cakes are varied, the polished glutinous rice, cake into a roll of the Western-style pastry to be crisp, the even fragile cover is majestic to melt the crust for making the moon cake of ice cream of a cold drink enterprise too. In Starbucks cafe, the reporter has also seen coffee of Starbucks matching the chocolate fibert many kinds of purely Western-style moon cakes which eat the material such as fragile, both refined and coarse grains, oozing the heart fruit.
The foreign moon cake prices a little high
However, the reporter knows, the Western-style moon cake is much higher than the moon cake of the traditional taste in price. Such as one heavy gram of French the intersection of foie gras and the intersection of moon cake and the intersection of price and 7s, cheese cheese want 10 one, the coffee taste is up to twenty or thirty yuan for one. Six ordinary gift box moon cakes held, the price, basically between 200 yuan and 300 yuan, but the top-grade gift box should be sold for 500 yuan even 700 yuan. "The Western-style moon cake materials are more exquisite. The leather material like many Western-style moon cakes is made by importing the powder of walnut, but not traditional flour; Cheese, fabrication cost rubing material of filling such as coffee, foie gras, chocolate now are not low. " The sales force of a west pastry shop tells reporters, though the price of the Western-style moon cake is relatively high, but a very large number of of young people who had a taste of a delicacy, except taste and novel and unique, it is the reason pursued too that materials nutrition are healthy, " seem more fashionably to improve grade to give a present, so the gift box orders the situation better. "
Traditional moon cake move masses' route still
While interviewing, the reporter still finds, though does not worry about selling at the Western-style moon cake high price prevailing gradually, but all in all, the price of traditional moon cake that still sings the market protagonist is generally on the low side. Carrefour exceeds the city, the box price of the moon cake gift is from 38 yuan, the majority is about 100 yuan. "March into the arena at present here come loose moon cake and the intersection of we and that supermarket make by oneself gift box moon cake mainly, the top-grade box holds the gift moon cake estimates that would not begin to enter the market until September. " Supermarket relevant to responsible for the intersection of people and introduction according to Carrefour, and coincident in overlengthy golden week in National Day in Mid-autumn Festival in this year, the sales volume of gifts such as the relevant moon cake,etc. should be good. But consider the influence of the financial crisis, the producers and trade companies do not have an optimistic view of the sales volume of the advanced traditional moon cake gift box, "since the moon cake in bulk went on the market, sales amount is more than 3000 yuan every day. Main ordinary consumer that moon cake face, ' buy whom oneself cost ' and 20 about kilogram of moon cakes most popular. "
(Reporter Wang Ting Photographic report)
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