The mystery of rising in price of foreign milk power: The domestic leading right of milk power trade is clamped down on
Recently, media explode material claim favor, prepare to rise in price again by Nestle, Abbott Laboratories, American many foreign milk power brands, official,etc. of Zambia, manily. Report even more, this the third wave since 6 months of 2010 of market of milk power of continent rises in price. And reveal, this increasing degree of rising in price is close to 10% to 12%.
Rise by one of news in price, but every ocean milk power enterprise competitively calls for redressing a grievance, call " risen in price " directly ; Even development and reform committee comes out to spike a rumour. But reporter's investigation finds, the recent terminal price of market of foreign milk power has really already risen to some extent.
Why does the foreign milk power dare to hold a memorial ceremony for the big flag out and rise in price repeatedly?
Two kinds of excuses
The reporter visits supermarkets such as Carrefour, Wal-Mart, Hua Lian,etc. to see, compares selling for the previous period, some foreign milk power prices have been really raised.
" the valiant fighter of the golden clothes of the favor is happy (2 sections) 900 grams were 178 yuan pot originally, it is 198 yuan pot now, rose more than 20; The golden clothes infant is happy (3 sections) in the favor It was 176 yuan pot originally, it is 182 yuan pot now, rose 6 yuan too. " Persons who promote introduce to the reporter the favor of the blue and green tower West Road Hua Lian supermarket of Fengtai district of Beijing. She claims, the recent favor promotes efforts to already slow down to some extent.
And the golden clothes of Abbott Laboratories protect 400 grams and hold milk power intelligently, rise from more than 70 yuan to more than 80 yuan, 900 grams hold and is adjusted from 200 yuan as follows and up to 215 yuan.
Compared with the situation that the domestic milk power is used to raising the price directly, it is a name upgraded with the products that the foreign milk power rises in price at most. Has just introduced a wheel to pack the products newly in May of this year in favor, but the pleased company introduces much, will it be July this year, " gold shield " of its Serial milk power will put out the new product too.
" this is that one kind rises in price indirectly in fact, " The alliance of supplier in Beijing tells reporters, compare and raise the price directly on behalf of Yao WenHua, it is a way of rising to put out and pack, put out the new products newly in price easier to be accepted. People will choose to buy the new products which upgrade edition gradually, but the old products will quit listing gradually.
In the interview, many stores claim to receive the notice that the milk power of brand rises in price, about price increasing degree about 10%. Have a monopoly in the intersection of brand and red child in the product introduction of website in the intersection of infant and pre-school children and articles, reporter see Abbott Laboratories, favor, put out the notice by American new product of brand, official,etc. of Zambia, also.
There is a report that thinks, this is that the third round of milk power of infant and pre-school children of the continent has raised the price since 2010 before this - -January - February before the the Spring Festival, brand milk power promote the intersection of the first round and tide of rising in price, rise 10% in price nearly while being average; April began, Abbott Laboratories, bestowing favour,etc. participated in the second round to rise in price, the amount of the increase is 5%~10%; Nowadays, the tide of rising in price of third round of infant and pre-school children's milk power is attacked.
However, it's interesting, compared with the situation that bubbling with noise rising in price says, the above-mentioned milk power enterprises, to " rise in price " Competitively " Call for redressing a grievance " . Most companies claim not to raise the producer price recently.
Chinese He Tong, press spokesman of district of Nestle expresses when being interviewed by reporter, just the fine setting is not the price of infant and pre-school children's milk power in about January in Nestle, infant and pre-school children's serial milk power had never carried on price adjustment since the beginning of the year.
Have milk power brands to confirm putting out new product plans recently. For example how pleased to show that will put out the new products in July. But it refuses to reveal the price of the new product, just explains the new product is put out because filled a prescription and upgraded.
The ones that rise in price on rhythm out of step may be causing producer and consumer for rising in price " Cognition misplaces " Reason one of. " the price of a plurality of milk power brands begins to adjust from three or four, but every brand readjusts the price the progress is different " ,One uniting the milk power goods in China in century is responsible for being called, ultra city has not got the news that the same brand has needed to readjust the price two times yet at present.
And every one in Hua Lian supermarket of West Road of blue and green tower is surnamed that purchasing agent of milk power explains " China Business " reporter for example: American the intersection of Zambia and official whom producer announce rise in price time to in February, finish readjusting the price before the the Spring Festival such as Hua Lian, and what another of articles suppliers of infant and pre-school children provided readjusts the price the time table is April. In this case, " two degrees rise in price " to considered to be the whole trade very easily .
"Say it is the third round to rise in price some make an overstatement, but the foreign milk power rises in price by a wide margin is a definite fact, "This purchasing agent summarizes.
Milk power sell culture Yao of experience think foreign milk power this emit, rise in price news absolutely not groundless rumour too for many years, " foreshadow rising in price shortly after future probably " .
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